It has been a social media packed decade for billions of fans across the globe. With a handful of active platforms coming to the fore, we as a user have found a multitude of options to test & adapt to the best of the lot. Some of the platforms survived while others succumbed to the ever-rising public’s expectations. Facebook, LinkedIn, Twitter, Google Plus & the late starters like Tumblr, Pinterest & Instagram are those who have successfully made it to the top of the popularity list. But here we analyze two giants, who account for a huge chunk of social network activities i.e. Facebook & Twitter.
While Facebook is more fun & a recreational platform for people belonging to various age groups, LinkedIn is more of a professional platform, which has been occupied by the professionals looking out for job opportunities & outsourcing activities. People vie for recommendations, get attracted towards healthy reviews & share fruitful reviews or blogs across their connection. The professional group helps budding talent by enabling them to find the apt link to take things from there. LinkedIn is more of an assortment of professionals who prefer sharing updates & blogs related to their area of interest. While Facebook provides its users multitude of options to share an update, which include topics of the different genre, it has been painful to see Facebook flooded with spam activities these days. Having said that, we can’t overlook the fact that Facebook has enabled us to revisit our forgotten friends thus allowing us to talk our heart out, anytime we want. If we discourse business through Facebook we are immediately reminded of Facebook ads & campaigns, which is indeed a smart, move for B2C targeting. On the other hand, LinkedIn is a beautiful amalgamation of B2C & more of a B2B platform, which solely emphasizes on business, jobs & hiring. Here we try to make out if LinkedIn genuinely has an upper hand over Facebook.
1. Like-like, buy-buy vs. Targeting Professionals: Everyone who ‘likes’ your page is already a willing participant. When you post something, you are engaging with people who want to hear about you; technically half the battle of turning them into actual customers is won! On the contrary LinkedIn banks on focus where it’s all about business. It’s a fast-growing professional networking site with business people going there to network with other business people, learn more about their chosen industry and promote their company’s services. So automatically things get a serious overtone to it.
2. Make them viral vs. Business Conversion: Through Facebook you can feature special offers & events to all your fans instantly, encourage them to ‘share’ your post & enable your content to go viral. That is fine, but stats have something else to say. A recent study found out that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times that of Facebook (0.77%) and Twitter (0.69%). And that’s something remarkable which comes with a delight called ROI. Point taken!
3. Targeted adverts vs. Team of winners: Facebook advertising enables you to easily target specific customers & you can determine how much you want to spend in advance. While LinkedIn is great for recruiting skilled staff; you can post jobs and accept applications on your Company Page. You can also spot the desired talent & view people’s profiles if you are up for some headhunting! It wouldn’t be wrong to name your LinkedIn profile as your CV/Portfolio.
4. Mine & Refine: Facebook’s Page insights allow you to churn the data & find out who your actual customers are, what day of the week they visit and which posts they find most engaging. All of this information can help you form your strategy, refine your content and grow future traffic. Similarly, LinkedIn too has the luxury to bifurcate your real audience & here you can avail the advantage to target them through their industry type or say the area of interest.
Concluding, we may affirm that LinkedIn has a towering presence in our Social Media driven life. Let’s be realistic then! We can’t ignore the fact that LinkedIn remains the best social media platform for lead generation, leading Facebook & Twitter marginally. Moreover it is a direct access to your desired job. More over, it is thorough Professional! Given its vibrancy & tailor-made mechanism for working professionals, I will definitely put my money on LinkedIn.
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