Engaging bloggers with your brand

Until a few years ago, my parents weren’t aware of a profession called Blogging. According to them, IAS, Doctors, Engineers & Officers in Defense Forces were some of the most reputed jobs in the society. Thanks to my keen interest in expressing my thoughts by way of blogging, the subject came to their knowledge, but it didn’t quite grab their respect. However, with time they started understanding and now, even reading blogs (especially the ones written by me), their perception about blogging has changed and for good!

Coming to the matter of fact here, ‘Blogging’ is all about expressing your indigenous views about a product, place or thing in an informal way. To a large extent, blogging has become a prominent pillar of business strategy, of content generation or content marketing. No wonder why corporate honchos put in lots of effort to accumulate potential bloggers. So let’s embrace the fact that blogging can be definitely termed as one of the most tantalizing career prospects available today.

You see how things change with time! If you are looking out for a potential blogger for your product or services, at first, you have to ensure the agility & reliability of your platform, rather than looking for bloggers. Thanks to some leading freelance writing platforms, all you have to do is hit the ‘View Profile’ tab. But to lure a potential writer to come & blog for your platform, it has to be highly receptive. Here’s how:

Keep it accessible: The universal law of success states that you must be simple, accessible & leveraging. In simple words, your product has to be exciting & easy to use. Nobody loves to take the redundant pain in looking out for technicalities. A simple & easily accessible platform makes for the most alluring place for enthusiasts.

Focus on the creation of ‘interest’ groups: One of the core entities of the essentials of blogging, interest group, helps you sort the folk or topic as per their qualification. That way you can directly provide a neat & de-cluttered space for bloggers.
Freedom of expression: Freedom to write is a much sought-after prerogative, & everybody loves to exercise it.

Focus on ‘rich’ content generation: Brand communicators believe that content is the mother of all the marketing stint. Once your content generation becomes your core aim, you will find bloggers swarming to your product & spreading their thoughts about it.
Social: Making your brand social is a thing of utmost priority. You just can’t expect a huge chunk of people to come after your platform running. For that to happen a significant effort has to be put in to see that people know your product at the same time, are lured to make it known among their peers. Being social holds the key to excellence in the cutthroat market.

Today, socially savvy individuals often know more about social media and engaging with digital content than brands and agencies. What makes these new influencers even more powerful is the niche content they produce, which is often in a very specialized area. There are millions of bloggers publishing content in popular areas like parenting, food, fitness, fashion, entertainment, et al. So to get hold of the most glittering gem of the lot you have to make yourself an indispensable entity & then you can certainly look forward to becoming a veteran amongst those holding a huge bloggers base.